Dirt Laundry Detergent

Do you ever come across a product and think “this is something I never realised I’ve always needed?” I don’t often but it came recently in the form of this little sustainable, refillable bottle of laundry detergent from Dirt. 

Dirt is an absolute gamechanger to a market that was well and truly in need of a shake-up. What’s better is that it's actually incredibly affordable and truly does its job. So much so that it actually got a red wine stain out of my white pants. 

Although it's enough to find a company that creates a product that's natural and preforms just as good as it's competitiors, Dirt takes that one step further. They are donate 50% of their profits to The Ocean Cleanup because they believe in supporting organisations that are focused on fighting for a sustainable planet. 

The chemicals used are all plant-basedwith no parabens or phosphates to be worried about. The formula is also extremely concentrated so a less is more approach is what promoted. Truth be told, I’ve actually been using Dirt at home since it launched nearly a year ago. Within that time, my partner and I have used 3 refill packs and the dispenser bottle. It truly is a product that I will use for the rest of my life, and absolutely love everything about it. 

Dirt has also got you covered for when it comes to not being organised and running out with their subscription service packs. When you look Dirt from a cost per load perspective, it means that it costs you 26 cents per time you do your laundry, with half of that actually going to help to better the planet. An absolute win-win in my opinion. 



Frankie Layton from Dirt Laundry Detergent

I was lucky enough to meet the founder, Frankie for a coffee when she first launched mid way through last year and she's become an incredible friend I'm so grateful to have in my life ever since. I always hear of people meeting some awesome humans via this ethical and sustainable lifestyle platform and this is one legend that I cannot fault. She is one of the most captivating people I’ve ever met and we were talking about laundry detergent.

I don’t know about you but someone that you find interesting when you talk about doing your washing are the type of people I want to surround myself with, and the type of people I want to invest in the future of their businesses from.


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