Au Natural Skinfood
Down in the bottom right-hand corner of the world map is a country that is home to not only a vast array of incredible natural minerals, but also to a skincare company that sustainably sources and utilises these as ingredients in their products.
Au Natural Skinfood is a skincare brand with integrity—not only are all of the ingredients used in their skincare natural, but they’re also ethically sourced within New Zealand. They’re totally legit, too: their site offers a more in-depth look at the people behind each ingredient, from apiarists to avocado growers. Au Natural believes in authenticity and transparency, and about creating products that are not regular skincare but are pure Skinfood.
Au Natural Skinfood works in a system of four premium daily-use products that effectively improve the overall health of the skin, eliminating bacteria on the surface whilst strengthening its natural barrier. Products including the On The Go Mineral Powder Foundation with SPF 25, the Superfruit Eye Serum and the Anti-Ageing Face Oil have all gained Vegan Certification, and the brand in general has been associated with the New Zealand Vegetarian Society. The products are also completely paraben-free and contain only naturally occurring preservatives, unlike the synthetics pumped into the core of its mainstream competitors.
Au Natural is part of the Jane Goodall Institute of New Zealand, an organisation that represents businesses and like-minded people passionate about environmental advocacy, animal welfare and human rights, just to name a few. Au Natural’s products also carry the FernMark, a label that is earned by products proudly made in New Zealand, from the growth of the ingredients to the final product. The FernMark also shows that particular brand’s commitment to ensuring the fair living wage of its New Zealand workers the whole way through the supply chain. Pretty groovy, huh?
In a market where ethical and natural products are often unrealistically expensive, Au Natural works on a subscription-based model, allowing affordability and accessibility for all of its consumers. On your first order you will get your skincare in a beautiful (and recyclable) aluminium bottle, and will receive your very own customised order every eights weeks thereafter. You’ll never have to worry about ridiculous shipping costs, expiry dates, or unnecessary plastic with your skincare ever again!
Oh, and if you didn’t think they could get any better, think again: all of Au Natural’s packaging is eco-friendly, recyclable or compostable. This 100% reusable, recyclable and compostable packaging is a world-first for a skincare brand, and has seen a reduction of the typical packaging footprint made by a retail skincare brand by 75% across Au Natural’s entire supply chain.
If you’ve been thinking of switching to a more natural and sustainable skincare brand, we here at EME whole-heartedly recommend Au Natural. Don’t just take our word for it though, ‘cause Au Natural has a range of sample-sized packages perfect for you tester-outerer’s out there.
Behind the Brand:
Meet the founders Tony & Tracy of Au Natural Skinfood.
What made you start Au Natural Skinfood?
Founders Tony and Tracy have an extensive background in beauty and skincare and, before even thinking about creating Au Natural, they were already working on some pretty beautiful skincare formulations. While working hard to eliminate everything harmful within the products, they recognised the need to do something about what was harmful on the outside. Skincare and beauty packaging contributes to the devastating plastic pollution threatening our planet; the carbon footprint linked to its production is high. Whereas other skincare companies have largely ignored the packaging challenge, Au Natural saw this as an opportunity for innovation with the chance to make a difference. The Au focus was quickly refined, the team was extended, and the #AuNaturalRevolution for a more conscious concept of skincare began. Au’s focus is crafting beautiful, highly effective skincare formulations using only the best New Zealand natural ingredients in a packaging that respects the planet.
Do you have a morning routine? If so what is it you do to set yourself up for the day ahead? I personally cleanse my face every morning with Remove gentle cleanser. This helps me get rid of all the dead skin cells and make up residue. I then spritz some Prepare toner to brighten my skin, and squeeze some drops of Dr. Au Anti-Ageing Face Oil on my face to moisturize and pamper it. I end my routine with a small amount of AM Day Serum – this gives me some extra moisture and it works as an amazing foundation primer. I never skip my morning fruit smoothie – healthy skin starts from within!
What’s the biggest barrier you’ve found to succeeding as a socially conscious business?
The toughest challenge for us is being able to cut through the noise of mainstream advertising and to come across as a genuine company that wants to do good. Consumers have often been fooled by companies and corporations that claim to be sustainable, but they are not. So people have their guard up. Also, convincing people to change their habits and to embrace a new lifestyle is not always easy!
Within the ethical fashion community, there's a big question that we ask which is 'who made my clothes?'. In the scope of Au Natural, who made your skincare? Can you tell us a bit about them?
Sure! Almost all of our ingredients are sourced in New Zealand, and most of our suppliers use organic ingredients and are BIOGRO certified.
Our honey comes from a sustainable apiary in the North Island of New Zealand where bees can freely live and thrive. It goes without saying that across all companies we work with, workers are treated and paid fairly. The choice of a new supplier is never taken lightly by the Au Natural team. Sustainability and ethical practices are always at the forefront of our minds, and we try to select local companies where possible.
Why did you pick the ingredients that you have chosen to work with? Are they all NZ sourced ingredients?
We chose premium ingredients such as Manuka Honey, Bee Venom and Kiwifruit Extract because of their scientifically proven power. We craft natural skincare that respects the planet and the skin, but that also delivers noticeable and durable results. We are lucky enough to live in a country that naturally provides ingredients with incredible properties. There are two ingredients though that are not found naturally in New Zealand so, instead of choosing a chemical alternative, we source the natural ingredient elsewhere.
Best piece of advice you have ever received?
Someone told me one day that if you do something for the greater good, something to help other people, and put 100% of yourself into it, good things are going to come your way.
What’s next for you and Au?
We are looking to create compostable packaging for our products. We are currently working with a European company on this, so stay tuned.
One book everyone should read? Why?
We love “Zero Waste Home” by Bea Johnson. It’s full of tips on reducing the clutter in your home that even the busiest people can integrate.
Are there any other Movers & Shakers our there in your world that you think people should know about?
We are working closely with the Jane Goodall Institute of New Zealand. They are doing so much to raise awareness and to educate people about environmental threats. They are a continuous inspiration for us.