Bohome + Roam

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If you are reading this, I have no doubt that you will fall in love with Bohome + Roam as soon as you open their about page on their website. Their first three paragraphs had me completely captivated, so rather than trying to do it justice here it is in all it's beauty:  

"The fact that you’re reading this, tells me that you’re a curious, caring, and special human. You have a unique personal style and believe in blending luxury while living life free-ly. Am I right?

You believe in pieces that are handcrafted with high quality materials and designed to be loved and treasured for many years. A piece of art for your Bohome or for you to take on adventures (whether you are roaming near or far)

Or questions like, ‘How was it made? Where was it made? What was the impact the making of this had on the environment? What story does it tell?’ We love to ask these types of questions too."

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For those still wondering what Bohome and Roam do, they create and sell a unique collection of bohemian inspired homewares, jewellery, and accessories. All of the artisans and suppliers they work with respect Fair Trade principles.

Within the Bohome and Roam website, you can shop by products or by artisans however regardless, you are able to learn about the story behind each product and know that it is made ethically at every turn. Another amazing thing that Bohome does, is offer products based on price. So you can shop via how much you want to spend, something which is the ethical fashion space is sometimes quite hard to do. Bohome + Roam was founded ‘out of aspiration to live more freely, more sustainably and more connected with the planet, humans, body, and soul.’ Which completely aligns with their ethos being  ‘to create a lifestyle where both design and ethics are not compromised, and to inspire other humans to do the same. All of the items they sell are ethically made and only sourced from suppliers who follow fair trade principles.

On top of all the incredible artisans they already work with, Bohome recently launched their Maharani collection of sunglass chains. These chains are carefully crafted in Jaipur, India in collaboration with underprivileged and marginalised artisans. The silversmiths that make these pieces have migrated from a village in West Bengal and while they are highly skilled, they were in search of a better livelihood.

The story about Mr Arun, the Team Leader, and Expert Silversmith is one I urge you all to read. We are often so disassociated with the people who make the things we love and use every day, so being able to read about the people behind the products makes each piece something so special and becomes an item we treasure. Well, at least I know this is true for myself. 

While Bohome & Roam is a New Zealand based business, they do ship worldwide so fear not if you are not from this part of the world. Fellow kiwis however, you now have a one stop ethical shop for all your gifting needs.


Behind the Brand: 

An interview with Aimee Kay, the founder of Bohome + Roam.


What made you start Bohome + Roam?
B+R is a collision of values close to my heart: wanderlust, meaning, humanity, freedom, equality, passion, and beauty.  The underlying ethos has been nurtured over many years, and after our free-spirited gypsy was born, she propelled me to put my ideas into action.

What has been the most challenging thing you have uncovered since beginning?
Every day is a challenge! I’m having to consciously prioritise working on the larger projects and scheduling my time better, rather than defaulting to the tasks that I find easy or that are enjoyable. The list only grows! I’m a dreamer, and I’m constantly having to tame down my ideas and focus on what’s ahead of me.

Is there something you wish you had known before you started? 
I can’t do everything myself. I’m currently growing a tribe of talented people who also believe in Bohome + Roam which is really helping the brand grow and freeing up my time for focusing on strategic planning. I wish I’d spent more time understanding my target audience before launching.

Best piece of advice you have ever received?
Ohh this is a tricky one, I’m forever being inspired by so many sources. ! I love to learn and grow. My Nana and Grandma taught me to extend myself beyond what I thought was possible. With my background is in Psychology and I’ve become very drawn to values-based action. Success can only be truly felt by the individual choices you make that align with your values, not through achieving ‘goals’ or life ‘milestones’. Think journey, not destination.

One book everyone should read? Why?
Life of Pi. One of my absolutely favourite books which nurtures curiosity for the world, magic, kindness, adventure, and hope. This book satisfies the animal lover inside of me and I can’t wait to read it to Georgia.

In the scope of Bohome + Roam, who made your products? Can you tell us a bit about them?
Our products are made in fair trade workshops throughout the developing world.  Our current suppliers are in partnership with artisans in Guatemala, Mexico, Peru, India, Senegal, Ghana, Uganda.  Many of our suppliers are members of the Fair Trade Federation or Fair Trade India, or at the very minimum operate under the Fair Trade principles. We are a social enterprise and Fair trade is our underlying ethos.

Where do you envision Bohome + Roam in the future?
The Bohome + Roam journey is forever evolving.  We’re pretty excited about meeting some of our suppliers in India when we travel there in September. Our next step is to lead design collaboration directly with the artisans and create new connections. By minimising the gap between artisan and designer, we’ll be helping to make fair trade products more accessible to the mainstream customer.

What inspires you to do what you do on a daily basis?
Ultimately, the work is meaningful and it aligns with my personal values. I love being my own boss and it’s very empowering to be accountable for my own time and choices. Bohome + Roam gives me the freedom to live my life in the way I want to.

Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
Coffee coffee coffee. It’s totally cliché; but, I have a caffeine addiction. My day hasn’t started until I hear the whistle of our stovetop barista espresso maker. In all honesty, NZ brews some of the best coffee in the world and I love that fair trade coffee is becoming more readily available here.

Are there any other Movers & Shakers out there in your world that you think people should know about?
Kate Hall is really carving her name for herself in the ethical living space. She’s one of the most authentic, fun and inspiring humans I’ve met recently. I love meeting people who are working hard at aligning their behaviours with their values. I’m also a big fan of Cielo Collective. Based in Noosa, Skye and Moacir design the most beautiful bags and clothing which are handcrafted in Mexico and Guatemala.  All fair trade of course!

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