Do you ever find those brands that have become your go-to’s? You know, the ones that you keep in your Favourites toolbar and then jump for joy when they’ve released something new? We have quite a few of them here at EME and Multiverse Designs is high on that list. Who doesn’t get excited about brands that do good and make you look good in the process?
It’ll only take a short scroll through the Multiverse website to understand what inspires the collections—they merge their love of nature with geometric patterns by reforming timber into wearable, polished shapes. Multiverse Designs comes straight out of New Zealand (homeland to EME’s kickass founder), and they design and create all of their jewellery by hand. Yep, each individual piece is hand-made by husband and wife duo Luke and Victoria. Their early experiences of growing up surrounded by forest taught them a lot about sustainable timber production, and would ultimately form the basis of their business and its ethos.
Multiverse Designs is a business that prides itself on locally sourcing every product needed to create their jewellery, with all materials being obtained from various other New Zealand businesses. They’re also 100% committed to monitoring the impact they have on the environment and only use wood that is reclaimed and recycled. If needed, they finish the jewellery off with natural hemp seed oil and beeswax. Then when the goodies are ready to be shipped to their new homes, Multiverse packs them into PEFC-certified tissue paper and recycled card custom boxes.
Sustainability is at the core of Multiverse, and this shows not only in the materials used in the creation of their jewellery but also in what they do with the profits. 10% of every purchase is donated to Forest & Bird, an organisation that works to defend New Zealand’s natural landscape in its entirety, including its land, freshwater, oceans and climate. How groovy is that? As Multiverse says on the website: “when you purchase from Multiverse Designs, you can guarantee you are making a purchase for the environment.”
The jewellery produced by Multiverse Designs encapsulates the natural world by which it was inspired. They’ve even got a homewares collection including an earphones holder and a cheeseboard and stakes set, and you can even custom design your purchases. So, if you’re looking to make a purchase not only for yourself but for the environment as well, Multiverse Designs is where you need to head.
Shop MULTIVERSE DESIGNS HERE.
PS. you can use the code EME10 for 10% OFF.
Behind the Brand:
An interview with Victoria James, the owner of Multiverse Designs.
What made you start Multiverse Designs?
We started our jewellery business as a bit of an experiment after discovering the amazing power of a laser cutter through a university assignment! Once we discovered people liked our designs, Multiverse Designs was born from our love of the natural environment and a wish to protect it.
Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
One word: coffee. I just bought myself a beautiful wooden burr grinder and Japanese ceramic drip, so I can't wait to turn it into a meditative experience!
What’s the biggest barrier you’ve found to succeeding as a socially conscious business?
It's tough work trying to find sustainable and ethical suppliers for all parts of our products. We wanted to source from other New Zealand businesses to support our homeland but also to reduce carbon emissions, and being such a small country, the economy for sustainable production is small. We put a lot of hard work (and hours of Google-ing!) into it, and now we're really happy that everything from our beeswax to our packaging is made in New Zealand.
Within the ethical fashion community, there's a big question that we ask which is 'who made my clothes?' In the scope of Multiverse Designs, who made your jewellery? Can you tell us a bit about them?
I did! Every piece in the Multiverse Designs collection is made with my two hands in my home studio in Auckland.
Why did you pick the fabrics or materials that you have chosen to work with?
We chose to use reclaimed wood as we both grew up in a small forest town, surrounded by beautiful nature. Thousands of tonnes of construction waste timber is sent to landfill every year, and we decided if we could repurpose even just a small amount of that it would be worth it. We also help protect the environment further by donating 10% of every sale to Forest & Bird.
Best piece of advice you have ever received?
"Find your people."
What’s next for you and Multiverse Designs?
We recently went on a trip to Morocco, and it created huge inspiration for a new collection that may be coming soon…
One book everyone should read? Why?
Rise & Resist by Claire Press—wise words from an ethical fashion queen!
One documentary everyone should watch? Why?
Blackfish. It's a really hard watch, and will likely leave you feeling incredibly angry, but it's important.
Are there any other Movers & Shakers out there in your world that you think people should know about?
One of my favourite ethical brands is Bohome and Roam. The founder has incredible style and picks such beautiful ethical pieces from around the globe.