The Very Good Bra

a bra that's good for you, and the planet

The Very Good Bra is the latest innovation that makes me so incredibly excited for the future of the planet. Stephanie Devine, a lingerie designer from Bondi Beach in Sydney is the first to create a completely zero-waste bra. 

Her aim was to completely 'close the loop' within the fashion industry by creating a revolutionary bra that can dissolve back into nature at the end of it's life. 

Within Australia alone, 6000kg of clothing and textile waste is going to landfill every 10 minutes. As a result, the fashion industry is one of the most polluting industries on the planet. 

With the average women owning 9 bras, and every one of them eventually making their way to landfill Stephanie decided something had to change, both in the way we manufacture and also in the way we consume. 

The fabric used to make The Very Good Bra (and underwear) is Tencel, one of the most environmentally friendly fabrics available today. It's made from sustainably farmed Eucalyptus trees which require a fraction of the water cotton does to grow and process. As a fabric, Tencel is renowned for regulating absorption and releasing moisture, as well as having strong anti-bacterial credentials and a luxurious and premium skin feel. 

The elastic is made from tree rubber which is sourced from sustainable forests, and therefore offers wire-free and toxin-free support. Plus, all the garments have been dyed meeting the Global Organic Trading Standards. 



Stephanie Devine from The Very Good Bra

The Very Good Bra is currently in it's kickstarter phase, however I have no doubt that it will well and truly exceed its $20,000 funding goal that will help take The Very Good Bra through to not only production, but also to complete Cradle to Cradle certification -making it the worlds first lingerie label and the first Australian product to do so.

Cradle to Cradle certification determines that manufacturers of consumer products are not only protecting their workers and paying them a living wage, but it also assesses the factories water and renewable energy usage. 

The bra's will retail for $89.95 and be available in 24 cup sizes, however you can pre-order yours during the current Kickstarter. Want to learn more about The Very Good Bra? Head on over to their Kickstarter and watch their video. It's definitely a business in my opinion work supporting. 


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Jasmine MayheadComment