WE-AR is a conscious brand from my homeland of New Zealand, that create mindfully made yoga wear, fashion and accessories that good, without compromising on ethics.
It all began with the recognition that we are one and therefore every action has an impact on those around us, and the planet. WE-AR doesn't just enact this principle in terms of creating ethically made pieces that are 100% certified organic and follow both robust social and environmental codes, they also are actively involved in their community. This seed, that we are one, is one that they focus on with every choice they make and the ripple effect all of these choices follow.
WE-AR are also B-Corp Certified. I realise B-Corp certification isn't something I've spoken about before, so here's the low down:
B Corporations redefine success in business. They 'lead a growing global movement of people using business as a force for good. Through the power of their collective voice, one day all companies will compete to be best for the world, and society will enjoy a more shared and durable prosperity for all'.
'Individually, B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems'.
WE-AR is quite possibly one of the most partnered and certified businesses I've ever had the pleasure of featuring. They have partnered with the Sustainable Business Network, which is a New Zealand's largest organisation dedicated to sustainable business and includes hundreds of businesses, social enterprises and government agencies.
They have also partnered with Conscious Consumers, who connect caring consumers to registered ethical businesses AND they have become Accredited Living Wage Employers which means that they can ensure employees receive an income that can provide necessities and the ability to participate as active citizens in the community - a basic right that is so easily assumed too hard to meet by big fast fashion labels.
In 2016 they also took these partnerships and accreditations one step further and became a Certified B Corp. By being a Certified B Corp it means that WE-AR as a business has been through a throrough evaluation of their entire brand and supply chain and meets the highest stands of social and environmental performance. In fact, they actually achieve higher marks than the median B Corp in all areas, you can check out where they rank here.
The crux behind WE-AR to empower others to be the best version of themselves is also reflected in the way they run their supply chain. All of the beautiful pieces are made in Bali, Indonesia and it is here that WE-AR have the goal of using social and economic development via business opportunities to help skilled local artisans further their talent.
What could make this business any more mindful you ask? Well, when I received some items from them every single one also came with hand rolled incense, that is so pure it's only wood and flowers. Talk about creating a mindful business from seed, to garment and through to consumer.
I apologise in advance for how long this piece is, I just felt that I couldn't do this beautiful business justice without touching on all the incredible things they have achieved and focused on since their inception in 2004.