Wild Gypsea Collective
We don’t really think of candles as an item that can be bad for the environment or bad for us. What’s more natural than wax, right? The truth is, not all of the components of a candle are always sourced ethically and responsibly, and the wax can also hold a cocktail of toxins just waiting to be lit up and released.
Wild Gypsea Collective is a company straight out of Queensland’s Sunshine Coast that creates a luxurious range of homemade candles, as well as diffusers, mugs, and wax melts. The candle scents are endless, and include sweet combinations like Sandalwood and Saffron (Wanderlust), Golden Wattle and Sweet Rich Honey (Wild Honey), and Banksia and Grapefruit (Barefoot). Wild Gypsea also uses high quality essential oils and natural, plant-based fragrant oils in all of their products. Can you smell them yet?
Their wax is soy and is completely free of toxins, carcinogens, synthetics, palm oil, and any nasties that make their way into our everyday household items. Oh yeah, and you know the vessel that holds a candle? Wild Gypsea uses a ceramic that is made locally, so when the candle is used up, you can fill the vessel up with your lunch and repurpose it as a bowl—after you wash it of course!
Their wooden wicks are sourced from native sappy fruit trees from certified mills across the US, and it’s these wicks that provide a soft ambient crackling sound as they burn. Better still, for every 100 wicks used, a tree is planted which helps empower communities in Central America, South America, Africa and Asia to incorporate tree planting into their agricultural activities.
Like the candle vessel, their products will also arrive in a beautiful cloth bag that is basically made to be reused—whether you need a travel bag for your jewellery, or to separate your underwear or your shoes. You can even shop with Afterpay, there’s free shipping in Australia for orders over $100, and you can also personalise your candle order!
So, if you’ve been waiting for a great-smelling, ethically sourced candle to make your home smell like a tropical oasis, Wild Gypsea Collective may be just the place for you.
Shop WILD GYPSEA COLLECTIVE HERE.
PS. you can use the code EME15 for 15% OFF.
Behind the Brand:
An interview with Hannah Martin, the owner of Wild Gypsea Collective.
What made you start Wild Gypsea Collective?
I actually took over Wild Gypsea Collective. It was a friends’ business - she’d just had a baby and was moving back to NZ and was just going to close, but I saw potential and she offered it to me and I’ve shaped it to what it is today. So grateful for the opportunity.
What has been the most challenging thing you have uncovered since the beginning?
The most challenging thing has definitely been time management. I have two young girls, plus another side hustle (@saltyhangs) so trying to organise my time over each part of my life has been most challenging, but I’m learning and growing.
Within the ethical fashion community, there's a big question that we ask which is 'who made my clothes?'. In the scope of Wild Gypsea Collective, who made your candles? Can you tell us a bit about them?
I’m so big on this! ME! I make the candles! All the wax I use is a plant based soy wax, it is completely natural and free from anything yuck, GMOs, etc. All of our ceramic vessels are handmade right here on the Sunshine Coast by the most beautiful ceramicist.
Why did you pick the materials that you have chosen to work with?
I chose to work with these ingredients because I believe in them, they are safe for the earth, they are biodegradable and safe for your home, and completely reusable. I don’t believe in order to become more environmentally friendly you need to lose your sense of luxury. I’m all about the luxe life, I just like to live it lighter.
Best piece of advice you have ever received?
Just do you. Don’t worry about anyone else’s race, just run your own.
Why was it important to you to make your brand ethical?
With the way the world is going, it seems more important than ever to go down this path.
What is something others wouldn't know about starting an ethical business that you think they should?
That it’s actually not that difficult. Sourcing ethical and responsible products within your own country is surprisingly plentiful—it may be a bit more expensive, but for me it’s not about the money, it’s about the choice. I would rather produce a more expensive eco friendly product than a cheap and nasty one.
One tip you'd give to others who are wanting to start their own business?
Research the shit out of it, and if your heart is in it, do it.
Where do you envision Wild Gypsea Collective in the future?
I’d like to eventually have one or two stockists. I’d certainly never mass produce, slow works for me.
What or who inspires you to do what you do on a daily basis?
The ocean and the Australian bush are my absolute biggest inspirations.
Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
I wish I could say I roll out of bed straight on to my yoga mat and then drink a green smoothie but truthfully I get pulled out of bed onto lego pieces to go make coffee and try and keep everyone alive.
One book everyone should read? Why?
Oh my goodness my absolute favourite book that I tell EVERYONE to read is Nelson Mandela’s autobiography Long Walk to Freedom. It’s an intense, beautiful story from beginning to end.
One documentary everyone should watch? Why?
Blue Planet for sure. David Attenborough is so incredibly passionate about the earth, and ‘Bunyip Dreaming’ for no other reason than it’s my favourite surfing film/doco.
Are there any other Movers & Shakers out there in your world that you think people should know about?
YES! The Sunshine Coast has some of the best talent around!
Pam - Reed Ceramics (she makes all the ceramics we use)
Jodie - Creative Bowerbird
Sarah - Five Seedlings
Ash - Garzie and May
Ali - Citizens of the Sun
Telena - Salty sea photos
Stacey - Feather and Oak