‘The world’s most eco-friendly reusable water bottle with a purpose’
Who knew you’d ever be able to get a drink bottle made out of sugarcane? Regardless of whether you ever thought it was possible, it’s been done and now you can reap the benefits of investing in a carbon negative water bottle alternative. Produced in Sweden, this plastic produced from sugarcane removes 2.4 tonnes of CO2, for every tonne of plastic that’s produced. Sounds pretty sweet huh?
What’s more is that this 100% recyclable water bottle does more than just be good for the environment. By investing in a Yuhme water bottle, you are helping to directly impact the lives of others who aren’t as fortunate when it comes to access to clean drinking water. Yuhme partners with Water For Good, which means that for every bottle sold six months of clean drinking water is provided to someone in the Central African Republic.
Water For Good is a water charity that has been focused for the last 11 years in the Central African Republic in the midst of the country fighting a civil war. I recently spoke to someone who said that even though charities are a great thing, at the end of the day it’s important for the country to not rely upon it and for it to only be a leg up to help put infrastructure that they otherwise would struggle to put in place themselves. Regardless of your view on this, Water For Good has helped to establish the first locally owned water well drilling business within the Central African region.
They further the point I just made by saying “The hard truth is that a US-based non-profit organisation like us doing all the drilling and maintaining of the country’ well's is not a sustainable long-term solution, even if it has been a necessary first step. Our goal has always been to work ourselves out of a job” which I think is pretty damn epic.
Behind the Brand:
An interview with Alex Nash, the founder of Yuhme.
What made you start Yuhme?
I wanted to make a difference, have an impact and love my life everyday. Before I had my second daughter Harlow I decided that now is the time to figure this one out.
What has been the most challenging thing you have uncovered since beginning?
To understand the science behind the material that we use along with all other materials that are in the pipeline for the future. Most importantly the impact that those materials have on the world.
Within the ethical fashion community, there's a big question that we ask which is 'who made my clothes?'. In the scope of Yuhme, who made your water bottles? Can you tell us a bit about them?
We import the raw material (the sugarcane) from Brazil and then the lid and the bottle are both made in no waste plants in Sweden. All the workers have great working conditions following Swedish law.
Best piece of advice you have ever received?
A former boss that is a mentor of mine from when I worked in the US. I was young, I think only 25 and was hired to close an office and move what was left to another location. I had to let someone go that had made the transfer after only 3 months. I was devastated and my boss told me “in Business you have to focus on the good you do and don’t let the rest get to you, think of all the families we are giving a job, health insurance and a future to”. It hit me HOW powerful business is and the impact that it can have on people’s lives.
One tip you'd give to others who are wanting to start their own business?
Just take the first step and then tackle each issue along the way as it comes. Have the big picture/goal in mind but focus on each small step along the way, they will lead you to reaching your goal.
Where do you envision Yuhme in the future?
We want Yuhme to be a global brand that represents the ideal of social entrepreneurship.
What or who inspires you to do what you do on a daily basis?
Child inequality because we should all be born equal regardless of the country we are born in or the circumstances that we are born into. Clean water is a basic human right.
Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
Most days wishing that my 2 and 4 year old would sleep in atleast a little. But joke aside, I try to either go for a run or do a short yoga session. I get up at 6am most days unless Harlow decided 4 30 am was more appropriate. It is extremely important for me to get a moment to myself to set my intentions for the day, and it is not so important if it is five or 30 minutes.
One book everyone should read? Why?
‘The Purpose Economy’ by Aaron Hurst.
& lastly, are there any other Movers & Shakers out there in your world that you think people should know about?
Adam Braun the founder of Pencils of Promise (you should read his book also) and MissionU. An incredible man and recent father that has an outstanding talent of inspiring people for the better and creating amazing things to better the world.