Behind The Brand Interviews

Interviews with the founders of ethical and sustainable brands to learn more about why it is they do what they do, who made the things they sell and the stories they have to tell of their journey so far. 

Alex Nash from Yuhme

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This interview is with Alex the founder behind ‘The world’s most eco-friendly reusable water bottle with a purpose’. A while back I wrote a post encompassing all the things that Yuhme does, aside from being a water bottle. If you want to check that out you can do so here, but hurry back because this is a pretty sweet interview.  

As with all brands that I find now that I think are doing epic things and I’d personally invest my money into I want to go one layer further -I want to know the person beyond the brand. I want to fully grasp why the individual started the brand off, their challenges they’ve had, who made the clothes along with some basic questions that help to really get to know the person beyond the brand.

So with that, today I was lucky enough to get Alex to sit down and go into a bit more depth about Yuhme and the story behind why it was created. 

What made you start Yuhme?
I wanted to make a difference, have an impact and love my life everyday. Before I had my second daughter Harlow I decided that now is the time to figure this one out.

What has been the most challenging thing you have uncovered since beginning?
To understand the science behind the material that we use along with all other materials that are in the pipeline for the future. Most importantly the impact that those materials have on the world.

Within the ethical fashion community, there's a big question that we ask which is 'who made my clothes?'. In the scope of Yuhme, who made your water bottles? Can you tell us a bit about them?
We import the raw material (the sugarcane) from Brazil and then the lid and the bottle are both made in no waste plants in Sweden. All the workers have great working conditions following Swedish law.

Best piece of advice you have ever received?
A former boss that is a mentor of mine from when I worked in the US. I was young, I think only 25 and was hired to close an office and move what was left to another location. I had to let someone go that had made the transfer after only 3 months. I was devastated and my boss told me “in Business you have to focus on the good you do and don’t let the rest get to you, think of all the families we are giving a job, health insurance and a future to”. It hit me HOW powerful business is and the impact that it can have on people’s lives.

One tip you'd give to others who are wanting to start their own business?
Just take the first step and then tackle each issue along the way as it comes. Have the big picture/goal in mind but focus on each small step along the way, they will lead you to reaching your goal.

Where do you envision Yuhme in the future?
We want Yuhme to be a global brand that represents the ideal of social entrepreneurship.

What or who inspires you to do what you do on a daily basis?
Child inequality because we should all be born equal regardless of the country we are born in or the circumstances that we are born into. Clean water is a basic human right.

Do you have a morning routine? If so, what is it you do to set yourself up for the day ahead?
Most days wishing that my 2 and 4 year old would sleep in atleast a little. But joke aside, I try to either go for a run or do a short yoga session. I get up at 6am most days unless Harlow decided 4 30 am was more appropriate. It is extremely important for me to get a moment to myself to set my intentions for the day, and it is not so important if it is five or 30 minutes.

One book everyone should read? Why?
‘The Purpose Economy’ by Aaron Hurst.

& lastly, are there any other Movers & Shakers out there in your world that you think people should know about?
Adam Braun the founder of Pencils of Promise (you should read his book also) and MissionU. An incredible man and recent father that has an outstanding talent of inspiring people for the better and creating amazing things to better the world.

If you want to support Yuhme on their journey, you can follow them on InstagramFacebook or nab yourself your own carbon negative water bottle on their website.

Jasmine MayheadComment