Emmily Banks - @depthsofbeauty
Emmily Banks is the mastermind behind Depths of Beauty, and is the key figure that opened my eyes to the number of toxins and synthetics that were in all of the beauty products I had been using.
Her website is full to the brim with tried and tested natural beauty products and tips and tricks of how to not only look after your body in terms of inner and outer beauty, but also with tips of what products are best for each skin type from a professional make up artist.
This interview with Emmily is one that has been in the pipeline for quite sometime, so I'm incredibly excited to bring you this interview. It's full with truth bombs, and key places to start on your journey to transitioning to natural beauty products. I promise, once you find the pieces that work for you, you won't look back.
What made you start Depths of Beauty?
I’ve always felt inspired by beauty and extremely interested in health and wellbeing. My beauty career began in mainstream makeup artistry although I was always interested in health and wellbeing - I also wanted to study naturopathy in my late teens! As my knowledge and creative passion for beauty increased, my career grew but I started to feel there was a huge disconnect between my values and work. Contributing to the consumption of toxic, mainstream products began to feel downright dirty and the deeper I dug into the beauty industry, the more I realised just how little regulation there is on the products we are using.
My own personal transition to natural beauty was the first step and once I realised just how toxic conventional products were for our health and the planet I instantly knew these incredible, high performance, eco alternatives needed to be shared! As I began to spread the word, first to friends and family and then slowly into my own work, my passion grew as I started seeing how much of a positive impact we can collective make on our health and the planet by supporting conscious healthy beauty brands.
How did you first come across using natural product beauty products? Was there a book you read, documentary you watched that encouraged you to make the switch and become a leading figure in the natural beauty space?
I always had an understanding that mainstream products weren’t great for our health and I became passionate and inspired as I did more and more research into toxins found in mainstream products on the EWG (Environmental Working Group) website.
No More Dirty Looks by Siobhan O’Connor and Alexandra Spunt is a book that really inspired me at the start as well as attending an event hosted by Therese Kerr which made a lot of the information I was learning about really hit home.
What has been the most challenging part since you began embracing this type of lifestyle?
To be honest, it hasn’t been challenging whatsoever. The abundance of incredible, natural alternatives on the market make it a lot easier than people think to make better choices and transitions across the board. There are so many trustworthy online stores and retailers as consumers become more educated and aware so there’s really no reason not to make small steps toward living this way.
What or who inspires you to do what you do on a daily basis?
The growth of people becoming increasingly conscious about their choices and the impact they can have in the world. I am constantly inspired by people giving a shit, it really fuels my work with Depths. Each day, month, year Depths is growing and evolving and I am so excited to inspire and empower more and more people to make informed and educated decisions - it just doesn't get any better than this right!?
Best piece of advice you have ever received?
Stay true to yourself and figure out what makes you happy – then do more of those things daily! We each have different things that motivate, inspire and make us feel good. Once you can connect to these it’s amazing how quickly the rest will fall into place.
Do you have a morning routine? If so what is it you do to set yourself up for the day ahead?
My morning routine does vary but I usually wake up quite early, about 6ish. I always try to start my day with meditation, journaling or some goal setting. Movement is very important to me so whether it’s a class, walk, run or swim, so I always get outdoors and move my body.
How do you define success?
Success for me really is being able to do what I love daily, making a positive difference to the lives of others and the planet and staying true to myself in the process.
One book everyone should read? Why?
Breaking the Habit of Being Yourself by Dr. Joe Dispenza. Dispenza is a neuroscientist, New York Times bestseller and expert in brain function. His book focuses on how anyone can reprogram and get the most out of their brain which has inspired me so much both professionally and personally.
For those reading this who are inspired to make a change today in their own world. What do you recommend they begin with? Where should they start?
Start small. Become more aware of the ingredients list on your products.
Download the Think Dirty app which will tell you how carcinogenic and potentially toxic your current makeup products are. Education and awareness is key here. Once you become more aware of what you are putting on your skin, and the fact it absorbs up to 60% of what we put on it straight into your bloodstream, it is pretty easy to make the switch.
Thankfully there are so many beautiful, natural and organic brands who are now providing amazing alternatives. Not only do they work just as well but it also means we can leave all those carcinogenic, neurotoxic and endocrine disrupting, mainstream products on the shelves. And there’s nothing that causes big companies to stand up and take notice like a decrease in profits.
If we use our dollars to vote natural, it’s only a matter of time before mainstream brands begin to make the transition to safer ingredients and more sustainable and ethical practices.
Are there any other Movers & Shakers out there in your world that you think we should all know about?
There are so many! A lot of my besties do amazing work in the health world and inspire me so much everyday. I’ve been doing a lot of moon work lately and the amazing Ezzie Spencer not only has a PhD in women’s wellbeing but is a wealth of knowledge when it comes to lunar cycles and our health. She’s just released her latest book Lunar Abundance: Cultivating Joy, Peace and Purpose using the Phases of the Moon and it’s definitely worth a read!