Nikita Metcalfe - @hungrywardrobe
I came across Nikita (the mastermind behind Hungry Wardrobe) when I first began the journey to a more ethical and sustainable wardrobe and lifestyle, and I quite honestly think she is one of the best bloggers on all things ethical, sustainable fashion.
Not only does she supply absolute killer content with all things ethical and sustainable (which has taught me SO much), but she has also created a Style Journey to help everyone ‘Shop less, Shop Well and Shop Consciously’. Within this she focus’s on helping people discover their colours, knowing and loving their body, finding their personal style, building their wardrobe and ultimately becoming a conscious consumer.
I feel so honoured to have interviewed Nikita for the Movers & Shakers segment, she’s truly an inspiration and someone I believe we can all learn a lot from.
You can check her out here: Hungry Wardrobe, Instagram: Hungrywardrobe.
As for the interview, sit back and enjoy. This one has SO many nuggets of wisdom you won’t want to miss out on.
What made you start Hungry Wardrobe?
What I’ve always loved about personal styling is that I get to play a role in helping women feel good about themselves. After doing some study and freelancing in the field I started to realise the main goal of personal styling businesses seemed to be to encourage clients to continuously buy more. That just wasn’t sitting right with me. I started Hungry Wardrobe to inspire women to really get to know themselves and their personal style and in turn put more value into their wardrobes and what/how much they choose to consume.
What has been the most challenging part of starting it up?
Having to learn, understand and be good at everything! From setting up and managing the site to a quality social media strategy and continually creating interesting and useful content. When you’re a one man band it all falls on you. While it’s mostly been super fun and rewarding to learn so many new things, some days it can feel overwhelming tackling so much on your own. Despite that, it’s definitely been a great experience so far and one that continues to lead me down new and exciting paths.
What inspires you to do what you do on a daily basis?
The thought that I may be contributing in a small way to changing the pace of fast fashion by influencing others consumer behaviours and that I can make a positive impact on other women’s lives. What we wear, how we present ourselves to the world and what we choose to buy is of such significance, whether we think so or not. I’m a big believer in fashion including everyone. We all wear clothes so we are all in some way a part of this industry.
What is the best piece of advice you have ever received?
I really enjoy listening to podcasts, especially now that I spend so much time on trains. One of the very first I started listening to is Planted With Light by Kate Robinson (she photographed our wedding). Each episode Kate interviews creative female entrepreneurs from Australia and New Zealand and the stories are always so inspiring. A common theme through a number of episodes that has really stuck with me is not to compare yourself to others, everyone is on their own journey and we are all at different stages at different times.
What does your everyday morning look like?
My days are so varied I don’t really have a typical everyday morning routine. I do like to always get any chores or errands off my list first thing, I’m massive list maker and can never get entirely through a list before adding to it! I also enjoy starting the day with a quick workout at home on my yoga mat while listening to a podcast. I fit in working on Hungry Wardrobe around a casual job and general daily life, inspiration comes to me very randomly and I prefer to write and get my ideas out when the time happens.
How do you define success?
Success to me is all about happiness. If you’re doing something you love and that makes you happy then you’re doing something right. I also think setting goals and working towards them, and something as simple as understanding what you want and what makes you happy, are all measures of success. If doing what makes you happy also provides happiness to others then that’s a huge bonus!
What’s one piece of advice that you would give to others starting out?
It’s a journey; Everything doesn’t have to be perfect from the beginning; You and your brand will evolve. Stay focused and positive and just keep going, if you enjoy what you’re doing then there’s always a purpose. And don’t compare yourself to others! Instead, be inspired by others.
What is one book you think everybody should read?
I’m in the middle of reading A Harvest of Thorns by Corban Addison and I can’t put it down! It’s an incredible fiction book that gives a disturbingly real insight into the workings of a large fast fashion corporation. It will help everyone put into perspective the true meaning of their fashion purchases. You also can’t go past Overdressed: hasThe Shockingly High Cost of Cheap Fashion by Elizabeth L. Cline for anyone starting their slow fashion journey.
Are there any other Movers & Shakers out there in your world that you think we should all know about?
Definitely, I mentioned how much I enjoy podcasts and Conscious Chatter by Kestrel Jenkins of Awear World have been a constant source of information and inspiration for me. I also absolutely love Collective Hub magazine and Emma Watson is right up there at the moment with her ongoing activism and new Instagram account @the_press_tour. I’ve also been so overwhelmed by the amount of amazing brands and bloggers I’ve come across on my journey so far. The slow fashion community is full of movers and shakers!