Meet Loreto, the founder of Anima by Loreto - a fashion label that ticks all of our criteria and then some.

Sometimes we come across those brands that we just can't look past—the way their products are made ticks all of our criteria, the materials are sourced with sustainability in mind, and the outcome of this sweet ethical collaboration is a product that will not only last a very long time but is also basically a wearable piece of art.

Anima is one of these brands, and the founder behind it, Loreto, has one of the most incredible stories to tell.

We dive deep in this interview to learn more about why she started Anima, who makes her garments and why she chose the materials she works with. 

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Three ways to break up with fast-fashion

We’ve all been in that situation where we’ve hit “confirm payment” on an item of clothing we’d just seen on the trusty ‘gram a few minutes before. With all of the “Buy Now, Pay Later” options available to us, it’s become even easier to buy without monitoring how much we’ve actually bought, and without giving any thought to the consequences that come from this extremely easy process.

If you’re reading this, it’s safe to assume that you’re aware of the ethics in the fashion industry, or at least have a loose grasp on them. You’d probably know it’s become the norm for workers to be exploited in the making of the clothes we buy, and consequently that there is now a requirement to put the word ‘ethical’ in front of fashion as a way to ensure that these people are paid a living wage to make our clothes. Not a minimum wage, a living one.

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Meet Ben, the founder of CoGo aka the app that's changing how easy it is to do good.

Meet Ben, co-founder of CoGo: the app changing how we shop.

As if social entrepreneur, economist, and environmentalist weren’t impressive enough, Ben Gleisner decided to add CoGo co-founder to his CV. With this background and with such a drive to create meaningful and impactful change through business, Ben “started this company with a mission to fundamentally change the world for the better.”

You can click here to find a little bit more out about this game-changing app, but to understand what makes Ben tick and about how CoGo came to be, we picked his brain. Read on to find out what he told us:

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Meet Montana, the woman who epitomises what it means to be a Mover & Shaker.

If you’re on Instagram then there’s a fair chance you’ve noticed the smiling face of our next Mover & Shaker. As well as having environmental engineer, activist, and model on her resume, Montana Lower is also a super talented artist and uses this art to “spread sunshine all over the world!”.

Montana is a walking wealth of knowledge for all things ethical and sustainable, and it takes a short scroll through her website and her Instagram to see this—she has touched on topics including Fair Trade, recycling, and waste management, and her burning desire to do good in this world is extremely contagious.

Is there anything this Aussie talent can’t do?
We’re yet to find out. Read on and discover the driving force behind Montana’s many endeavours, and what inspires her to inspire others.

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The Stuff You Don’t Know About Your Stuff.

Stuff. We’ve all got it. It’s that pile of unused clothes in the wardrobe. It’s those plastic bottles filled with creams and oils shoved into the bathroom drawers. It’s the condiments and stacks of useless receipts in the car glove box. It’s the five tins of canned food that have been sitting at the back of your pantry for three years. Stuff is everywhere, it accumulates, it seeps into our lives and our homes and our bags without us even trying to let it in. Kind of like The Kardashians but worse—worse for us and worse for the environment. We’re all victims of our stuff, but you know what? We’re all letting ourselves be.

We’ve spoken about stuff before and how overwhelming it can be when you have too much of it, but we’ve also talked about some ways in which you can make your excess stuff disappear in an ethical, re-purposeful way. Here would be a good place to visit after you’ve soaked this juicy article in. For now, let’s have a little chat. Let’s learn more about how stuff gets to us, and what we can do to control it. Oh, and just so you know, all of this info and inspo has come from one major source: The Story of Stuff.

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Meet Natalie, the founder of Canadian based, Arraei Collective.

If you haven’t yet already come across Arraei in our brand directory, prepare yourself for what will likely become one of your new favourite brands.

Not because of the completely plastic free packaging they use, or the fact that they add in the most beautiful surprise to each order (although that’s part of it), the story behind and the quality of each Arraei garment is one worth telling and getting behind.

While you can read our full brand write up, aka what we really think of Arraei here, we wanted to sit down and chat more with Natalie about why she started this timeless label, what the struggles have been in her journey thus far and what her goals are for the future.

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Why Fashion is a Feminist Issue.

Fashion can be attributed to feminism in a multitude of ways. Clothing is a form of expression, a way in which women choose to communicate with the world. It is often printed with feminist quotes and marketed as a product to empower women. It’s also a female dominated industry, with the majority of garment workers, globally, being women.

Fashion is a feminist issue, and it’s time to acknowledge the unfair in-balance between consumers and the women who make our clothing.  

The 2018 Baptist World Aid Ethical Fashion Report found that the Asia-Pacific region is the largest producer of the world’s clothing, made up of over 43 million workers from low-middle income countries. According to Labour Behind the Label, 80% of garment workers worldwide are women. Although the industry turns over $3 trillion globally, it’s not workers and their families who are benefitting.

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Could you wear six items.... for six weeks? Gabi did, here are her lessons.

For my third year in a row, I’m attempting the month-and-a-half of figurative pain that is the Six Items Challenge (exactly what it sounds like. Choose six items of clothing from your wardrobe and wear them, and only them, for six weeks).

I’m totally kidding. I mean, I am doing the challenge, but I wouldn’t be doing it for the third year in a row if it was the smelly, repetitive, restrictive chore that you’d assume it would be. And this isn’t like pregnancy, if you’re wondering. You know, where the woman invariably says to her partner in the throes of labour pain that this is IT, it’s the very last time, she’s NEVER EVER doing this again, better get used to the idea of having just the one kid. And then she meets the child, is flooded with clever hormones made to make her forget her suffering, and two years later she’s re-impregnated.

Okay, I went off on a tangent, but my point is there are no sneaky hormones involved here and therefore I was actually fully in control of my faculties when I decided to once again wear six items of clothing for six weeks. Here are the reasons I’d do such a thing;

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Maddy Rawlings on doing it yourself, or doing it ethically.

Meet Maddy - she's one extremely talented individual. When she's not dreaming up incredible new designs to help take brands to the next level (watch this space with EME), she's busy turning pieces of fabric into simplistic yet timeless garments and creating adventures guides. 

She runs DIY workshops in the Gold Coast and posts these same creations with easy to follow steps over on her website, The Essentials Club. 

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Why Kmart & Marie Claire’s recent piece: ‘what to buy to create the perfect (and ethical) capsule wardrobe on a budget’ is nothing but greenwashing.

The ethical fashion world, including us, are in a state of anger and frustration. For those who aren’t aware, on the 14th of March 2019, Marie Claire published an article, sponsored by Kmart, titled ‘what to buy to create the perfect (and ethical) capsule wardrobe on a budget’. Sounds pretty great that a) ethical fashion is hitting the mainstream and b) Kmart is ethical now?

We were excited at the thought too. But if you take off your rose tinted glasses, you’ll see this article for what it really is: greenwashing with a humble side of undercutting actual ethical brands.

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Why your current super, probably ain't super in conversation with Alex Andrews, the co-founder of female owned Superfund, Verve .

Our daily actions from who we shop with to what we eat play a big part in shaping who we are and what we identify with, but have you ever stopped to question what the money you invest into Super with your weekly pay check invests in?

The truth of the matter is, we haven’t. It’s been on our to-do list, but it’s often pushed the end of the priority list.

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Staying raw and real with conscious mumma, Abbylee Bonny

Abbylee, aka the legend behind H + H Lifestyle, is someone who we believe the world definitely needs more of. She's raw, real and is doing her best to navigate the world between being a conscious consumer, living a healthy lifestyle, running a family and motivating those around her to raise their vibration and be the best versions of themselves they truly can be. 

We sat down with the lady herself, to learn more about what lights her up, and why she does what she does.

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3 ways to participate in ethical fashion when you can hardly pay rent.

“I’d love to participate in ethical fashion, but I just can’t afford it.”

Let’s not beat around the bush; ethical fashion is more expensive. The cost of ethical fashion represents the true cost of a garment, where no one is exploited in the process of making it. But no matter how much you know about the truth behind the fashion industry, or how passionate you are about workers rights and sustainability, when your weekly routine is adding up every single penny to see what you have left for food after rent is paid, it’s hard to justify paying $70 for a tank top instead of $5. In fact, it’s often impossible.

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Meet Emma Hakansson, the founder of ethical production agency, Willow Creative Co.

As an ethical fashion platform we know firsthand how challenging it can be to find agencies that help bring a unique creative vision to life, though without losing sight of its core values and intentions along the way.

It’s this exact issue that caused model Emma Hakansson to stick to her morals and launch her very own ethical production agency, Willow Creative Co.

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Is ethical fashion really as expensive as we think?

The average woman wears only 33% of her wardrobe. Dwell on this for a second or two. It’s crazy right? Why the heck does the other 67% exist? Unfortunately, we’ve been trained to think of fashion like a disposable skin that we can oh so easily strip off, and replace when we are bored. Heck, if a shirt is the price of a coffee, why wouldn’t you buy it in 7 different colours, wear only two of them, and then go back to the mall the very next week looking for something different?

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FashionJasmineComment
How to declutter your home without making your stuff someone else's problem.

Stuff is suffocating. It creeps into our lives unsuspectedly, fills our cupboards, and clouds our minds. The more stuff we have, the more time we spend cleaning, repairing, moving, and maintaining it. Batteries, buttons, laces: they all need to be considered and replaced, and that takes time and mental energy. The more time and energy you spend maintaining stuff, the less time …

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